Maybelline New York – Campagna di content marketing per la licenza DC Comics

Per il cliente Warner Bros. Entertainment Italia we have designed a content marketing campaign related to the promotion of,,it,Be That Girl,,en,Maybelline New York collection inspired by DC COMICS heroines,,it,starting from a basic styleguide provided by the licensee,,it,we have enhanced the starting material by producing mographs promoted on Facebook and Instagram with careful microadvertising planning,,it,crossing users interested in make-up with cosplay fans and the DC Comics universe,,it,In both cases,,it “Be That Girl”, collezione di Maybelline New York ispirata alle eroine DC COMICS.

In particolare, partendo da una styleguide di base fornita dal licenziatario, abbiamo valorizzato il materiale producendo dei social asset promossi con un’attenta pianificazione di microadvertising su Facebook ed Instagram, incrociando gli utenti interessati al make-up con i fan del cosplay e dell’universo DC Comics.

In entrambi i casi, the types of ads have been chosen to optimize the actions of users in clicks on the product purchase page,,it,thus favoring the conversion from simple interaction on the post to click on the website,,it,So on Facebook, a page post link was used,,it,On Instagram instead we preferred an Instagram Story,,it,integrated with the Swipe Up to the purchase page,,it,The results of the campaign were surprisingly positive,,it, favorendo così la conversione da semplice interazione sul post a click sul sito web.

Su Facebook quindi è stato utilizzato un page post link:

Su Instagram invece abbiamo preferito un’Instagram Story, integrata con lo Swipe Up alla pagina di acquisto:

I risultati della campagna sono stati sorprendentemente positivi: on Facebook, an extremely positive engagement has fostered the initiative's awareness and word of mouth on users and pages in target that have taken over the content,,it,On Instagram, on the other hand, the chosen placement maximized coverage and clicks on the selected target,,it,Maybelline New York,,en,Content marketing campaign for the DC Comics license,,it. Su Instagram invece il posizionamento scelto ha massimizzato copertura e click sul target selezionato.

Suicide Squad – influence Crossover

A output support to the cinema Suicide Squad we have made on behalf of Warner Bros. an operation of influence crossover which involved 5 influencer selected for their resemblance to the characters of “squad” Film and with the precise non-conventional objective of achieving so a critical target for the success of the film, seeking among other things a good balance of being present among Facebook, YouTube e Instagram. Gli influencer coinvolti sono stati truccati e travestiti ognuno da un personaggio iconico e chiave del film per poi produrre dei video coerenti con i propri format e pubblciarli all’interno del loro abituale palinsesto, integrando con una copertura sui loro altri canali social.

Besides making all part of “squad” the operation saw Soul and The Sabri Gamer work in pairs, with two video head on the respective channels, as well as Simone and Anthony Paciello Francesco, and he gave way to a long tail of spontaneous activity on Instagram accompanied dall'hashtag #SuicideSquadIT.

Anima – Joker

The Sabri Gamer – Harley Quinn

Simone Paciello – Deadshot

Antony Di Francesco – The devil

Giulia Penna – The Enchantress