Blog


Influence

Instagram: on arrival i,it “Branded Content Ads”

La scorsa settimana Instagram ha implementato una nuova funzione che permette agli inserzionisti di promuovere i contenuti organici brandizzati degli influencer per raggiungere un pubblico più ampio. Grazie al nuovo tool, gli influencer avranno una nuova opzione grazie alla quale
...

Spotify sta sviluppando una nuova tipologia di Stories

Spotify ha in programma l’introduzione delle stories, implementando questa nuova funzionalità unicamente per gli artisti. Molto simile al già presente Behind the Lyrics ma allo stesso tempo davvero differente. Le nuove stories – attualmente in fase di sviluppo – would,,it,Many are the innovations that have been introduced and that will be implemented inside the giant of Mark Zuckerberg,,it,Instagram has changed the Content Browsing design by adding tags below the toolbar,,it,dominates the podium,,it
...

HIT MANIA TRAILER – I TRAILER PIÙ POPOLARI DI MAGGIO 2019

The #HitManiaTrailer column returns with the ranking of the most popular trailers on the social networks in the month of May and to conquer the first place is just a scary title,,it,EN CHAPTER TWO,,it,dominates the podium with the teaser trailer launched at the beginning of the month,,it,Engagement Score of,,co,of total video views are the results that the second chapter of the horror film taken from the homonymous book by Stephen King,,it,In second place,,it,despite the larger total video views,,it,that amount to,,it,Far From Home,,en. IT CAPITOLO DUE (distribuito da Warner Bros. Pictures Italia) domina il podio
...

Google gallery – La nuova frontiera della pubblicità mobile

Nuovi formati pubblicitari sui dispositivi mobile: Google ADV is ready to change the cards on the table to make the most of the potential of a constantly growing market,,it,one,,es,This is the question that advertisers are trying to answer with the aim of understanding what is the optimal effective coverage of their marketing campaigns on Snapchat or how many times the message of the,,it. Ad aprire le porte a questo cambiamento ci penserà la “gallery“: uno
...

Il valore della Frequenza di esposizione agli Snap Ads: una ricerca di Snapchat

“How many times it is necessary,,it,This is the question that advertisers are trying to answer with the aim of understanding the optimal effective coverage of their marketing campaigns on,,it,or how many times the message of their advertising must hit the users without boring them and without bothering them,,it,This need for measurement stems from the fact that available budgets are limited and the frequency of exposure is very high,,it,all this at the expense of coverage,,it?”. È questa la domanda a cui cercano di dare una risposta gli advertiser con l’obiettivo di comprendere qual è la copertura effettiva ottimale delle loro campagne di marketing su Snapchat ovvero quante volte il messaggio della
...

THE FUTURE IS PRIVATE – il punto della situazione sulla conferenza F8 di Facebook

A pochi giorni dalla conclusione dell’F8, la conferenza annuale tenuta da Facebook per gli sviluppatori, The time has come to sum up. Let's try to collect all the news and the changes to which the world of social media is going,,it,This opens this special Hit Mania Trailer that at the launch of the new IT Chapter Two trailer wants to give a general overview of the best performing trailers of recent years,,it
...

Netflix e la crescita social dei suoi attori

Netflix has established itself as a world leader in online streaming but its consecration goes far beyond being a platform that simplifies the vision of content,,it,A turnover of,,it,of Dollars and a total of,,it,millions of subscribers,,it,they are results that show a deep attachment to a brand that has made communication on social media the backbone of all its marketing strategy,,it,This approach,,it,social driven,,en,it could only have the effect of increasing success,,it. Un fatturato di 2,99 billions of dollars and a total of,it 109 millions
...

Ralph Spaccatutto: Tra Content e Influencer Marketing

Now the eyes of consumers are super addicted to any type of digital advertising activity you can imagine,,it,Hence the need to create new content and influencer marketing strategies that allow the content to really attract users' attention,,it,the last winning find in this perspective has Disney with a very special strategy and aimed at creating buzz around the exit of,,it,Ralph Spaccatutto,,it,expected for the next,,it. Da qui la necessità di creare strategie sempre nuove che permettano al contenuto di attirare realmente l’attenzione degli utenti. The last found,it
...